Archive | May, 2012

Talentube.com raises $12M to promote ventures in film and entertainment

24 May

It is a well known fact that there are millions of talented aspirants spread across the country who are desirous and passionate about making a career in the Indian entertainment industry – a fact that is borne out by the thousands of applications and auditions that talent hunts on television channels attract. At the same time, it is true that fresh opportunities in the industry are few and mostly available to the elite and well connected. Despite knowing this, millions of aspirants continue to spend significant amounts of money, time and their emotions in chasing these opportunities bolstered by hope and passion.

Talent seekers like film directors, television producers, ad film makers, companies and brands, on the other hand are either too involved within their own worlds to really allocate time to identifying new talent or are reluctant to embark upon such endeavors.

Given this market reality, there is a burning need for a platform that can integrate and marry these two segments thereby catalyzing, enabling and facilitating their respective complementary needs. Talentube’s primary mission is to offer life-altering opportunities within the Indian entertainment industry to aspiring talent on a scale and format that is a first of its kind in the world, in a uniquely transparent, fair and effective manner.

To begin with, in the first year, Talentube will be focusing on Bollywood as it is the most desired career destination for aspiring talent. In a coup of sorts, Talentube has roped in three of India’s leading filmmakers – Sudhir Mishra, Mahesh Manjrekar and Sangeeth Sivan – to direct its initial three film productions. The first movie that will be offered to the talentube community will be directed by National Award Winning Director, Mahesh Manjrekar, followed by National Award Winning Director Sudhir Mishra’s film and a third project by the highly successful and iconic filmmaker, Sangeeth Sivan. In the coming weeks, talent across the country will get the opportunity to audition for Mahesh’s film from the comfort of their homes or even using their mobile phones.

Says Vinod G. Nair, Founder & MD of Talentube and Managing Director of Clea Public Relations, “We are a trio bitten by the we-wanna-do-more bug brought together by   fate and Beerud Sheth, our Founding Mentor. Talentube is a result of the common passions that we share and our burning desire to democratize Bollywood and the entire Indian entertainment Industry!”

The Talentube model is unique and a world first, since it offers the entire gamut of talent opportunities within each film (acting, singing, dancing, choreography, song-writing, script writing, music direction etc.) exclusively to the Talentube community. Only a few key technical talent like Director, Cinematographer etc. will be pre-decided for any project, while the rest – kalakaar to chitrakkar and hero to zero – will be chosen from the Talentube community. Aspirants will be able to audition and interview for the opportunities both online as well as offline and will be guaranteed a fair and transparent process of selection. Every project will be guaranteed for completion and every audition will be considered and evaluated for short-listing.

By the second year, apart from Hindi films, Talentube will also be announcing film projects in regional languages such as, Punjabi, Marathi, Malayalam and Bengali amongst others; and will also make its foray into the world of television serials and television commercials. All opportunities that arise in these areas will also be offered exclusively to members of the Talentube community. As the community grows, there will be many projects being announced simultaneously and continuously including talent hunts for singers, dancers, game shows, model hunts, beauty pageants and other innovative properties.

Talentube has put together an ‘Innovation & Creative Advisory Board’, chaired by Sudhir Mishra and comprising of filmmakers Mahesh Manjrekar, Sangeeth Sivan, Bobby Khan (who is also the Producer and Creative Head for Talentube); Veteran Cine-Journalist and Editor Cine Blitz, Nishi Prem; Beerud Sheth, Co-founder and CEO of Gupshup, the world’s largest mobile community and the irrepressible, multi-faceted and gregarious RJ Malishka. Apart from catalysing innovation and nurturing creativity, the Talentube Innovation & Creative Board will also mentor, groom and train selected talent.

Says Sudhir Mishra, Chairman of Talentube’s Innovation and Creative Board – “It’s not just the talent that needs us! We too need them! With Talentube, new talent gets the opportunity for the big break where they get to work with well known and acclaimed filmmakers. And even talent that is seeking to enhance and grow its career can be a part of the community and seek the right opportunities for themselves. I believe that Talentube is a disruptive and game-changing initiative that will take Indian Showbiz to its next generation”.

Every audition that is submitted on Talentube, goes through a four-stage filtration and short-listing process prior to making the final short list that is evaluated by the Director. The Talentube team has indigenously developed a unique and revolutionary evaluation tool called the Talent Quotient (TQ) Meter. Based on parametric evaluation principles, heuristic algorithms and pro-logic decoding techniques the TQ Meter provides members and applicants with a personalized TQ Score that analyzes their relevant skills, characteristics and suitability to the aspired role. The TQ Meter identifies area of improvement and guides the aspirant towards achieving greater success in their auditions.

Adds Vinod G Nair, “Talentube’s objective is to become the single largest producer of entertainment IP in India and also to be the largest community of qualified talent in India. We hope to establish a meritocracy within showbiz, where the talented get equal opportunities to thrive and succeed.

For more details log on to talentube.com