YEH JO MOHABBAT HAI (2012) – TITLE DERIVED FROM KATI PATANG HIT SONG !

31 Jul

·   ‘Yeh Jo MohabbatHai’ was Rajesh Khanna song from Kati Patang. The song was a rage back in the 70’s and continues to be a very popular song

·   Kati Patang was produced and directed by Shakti Samantha who expired a few years back..Shakti Ji’s banner Aradhana Films is up for a revival and their comeback film’s Title is taken after the very same popular song

·   The idea was to draw attention and capitalize on their brand recall among the audiences

·   Aradhana Films have contributed ace films like Amar Prem, Howrah Bridge, China Town, Aradhana, Kashmir Ki Kali, Evening in Paris to name a few….

·   Yeh Jo MohabbatHai starring AdityaSamanta (grandson of Shakti Samanta) along with NaziaHussain (Sanjay Dutt’s niece).

Says producer AshimSamanta, “At Shakti Films we used to created magic. The song, Yeh Jo MohabbatHai was one of our most popular creations. While we were thinking on names for this film- which is a love story – Yeh Jo Mohabbathai was almost fitting and then why not to capitalize on our own creation.”

Interestingly…. The song Yeh Jo MohobbatHai was written by veteran lyricist AnandBakshi who passed away a few years back. However AshimSamanta acquired rights to AnandJi’s unused lyrics for the title track of Yeh Jo MohobbatHai.

 

     

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