This Valentine’s Day Leading Jewelers of the World (LJOW) launched an exciting and exquisite Season of Love Diamond Jewellery collection exclusively at Shoppers Stop’s outlets in Mumbai. The collection of stylish and lightweight designs in gold and diamonds was unveiled at a fashion show this evening at Shopper’s Stop, In Orbit Mall, Malad.
Each piece looks large and solid, but is actually extremely light and easy to wear. The secret? Hollow interiors that are not apparent to the viewer due to special techniques used in crafting. Stylish and lightweight, the pieces are also extremely affordable.
The famous fashion designer Nidhi Jain Kumar – famous for her Indo-Western blend, designed a special collection for the launch. Speaking on the occasion Nidhi said “Valentine is the day of love and truly nothing expresses love better than a diamond. LJOW wished to commemorate the season with this special collection. The specially designed gowns for the collection are all inspired from the love, passion and talent that have gone in the making of this new collection.”
Singer and actress Amika Shail presented the collection in her melodious voice humming the tune of her song ‘Ittefaqan’ from the upcoming movie Wedding Anniversary. Amika who was the show-starter for the collection said, “The quality of the product is a direct reflection of the quality of the excellent team that LJOW has and I must say that it’s unparalleled and excellent.”
The show-stopper of the evening was the handsome TV star Dishank Arora. Speaking on the occasion Dishank said, “It is a great pleasure to be a part of the collection launch on this special day. The collection is so vibrant and lively that each piece of jewellery speaks to you. I am sure with the new collection and the visually charged up campaign the brand will have a high engagement level and a large tribe of fans.”
Premlata Bagaria, Founder, Proton Communications commented, “Distinguished designs at attractive prices have always been preferred by the discerning Indian customer; the brand has its ear to the ground to understand the pulse of the consumer and convert it into a collection that can satiate this need. Proton communications is proud to partner with this collection launch that is sure to create a buzz. After the festivals and the Wedding Season, Valentine’s Day is yet another important day in our lives. In the US, the day sees maximum sales of jewellery, second only to candies. This can be repeated in India too!”