Archive | March, 2017

FICCI FRAMES-2017 – Lack of cinema screens, piracy, high ticket prices at multiplexes & new movies on TV reducing the number of footfalls in cinemas houses

29 Mar

Is Bollywood in trouble? Will Hollywood and Regional take over? Is Indian Cinema in any kind of trouble? 

Piracy, high pricing of tickets at multiplexes. lack of cinema screens and new movies being broadcasted on television three months after release have reduced the number of footfalls in the cinemas considerably and was making it difficult to raise the market share.

However, there is good news yet !  The emergence of digital platforms has opened new vistas for monetization for movies. 

Even though regional cinema is being aggressively promoted by state governments by way of various sops, Bollywood  can benefit if we could raise the TV viewing window of new movies to six months instead of the current three months.   Lack of screens in the country and high price of tickets coupled with the fact the audience for Hollywood movies was increasing and giving a tough competition to Hindi cinema.   Models were being worked upon to maintain a balance.    

The solution is simple, we need a strong trade bodies to combat piracy and with the help of committed and passionate producers and stakeholders to push the agenda,  Piracy can be reduced by the cause being championed by effective global leaders who could take the fight ahead.   

Also if all types of cinemas are marketed and given due visibility as is the case with big budgeted films, the audience who are alienated by multiplies as they were removing a certain type of cinema for which there was an audience base, we will experience more footfalls in the theatre.

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The session was moderated by Vijay Singh, CEO, Fox Star Studios. Participating members were Samir Nair, Group CEO, Balaji Telefilms, Venky Mysore, CEO, Red Chillies Entertainment, Ajit Andhare, COO, Viacom 18 Motion Pictures, Suresh Babu, President, Telugu Film Chamber Of Commerce.

 

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Mumbai to host first ever India Intimate Fashion Week !

5 Mar

The 1st edition of India Intimate Fashion Week (IIFW), conceptualised to bring together the Indian intimate apparel industry is set to emerge as the largest platform for intimate fashion. The landmark event will bring together leading premium Indian and International Lingerie Brands, Lingerie Designers, Lingerie E-Commerce, Lingerie Stylists and Experts, Next-Gen Lingerie Talents, Intimate Wear Bloggers, Sponsors and numerous unique visitors from diverse fields under one roof.iifw-logo

India’s first fashion week (IIFW) dedicated to showcasing the Lingerie and Intimate wear apparel category in India has announced its event  dates . The 1st edition of the coveted fashion extravaganza, IIFW is set to take place from 18th to 19th March at Hotel The Leela in Mumbai.

Niraj Jawanjal, Founder and Director of IIFW, said “The intimate wear industry is amongst the largest industry’s across the world and has grown tremendously in last few years. However, in India, we still consider talking about lingerie and intimate wears as ‘Taboo”. While we are bringing  a revolution  in the field of fashion through IIFW, we would urge people to open about their choices in this segment and ‘#BooTheTaboo’ in India.”

Talking about the opportunity for the Indian intimate  wear industry in a global landscape , he further added “India is undoubtedly amongst the largest potential Intimate apparel market in the world but we still do not have any worthwhile fashion platform that promotes, showcases intimate wear and its related talent. The concept of The India Intimate fashion Week is to provide  a powerful and decisive platform to connect all potential stakeholders – Brands, customers, designers etc. in one place.”, Niraj added.

Amit Pandey, Media Head and Associate Partner, IIFW said “With India Intimate fashion Week, we intend bring alive the most elegant yet unexplored segment of fashion in India. IIFW has already gathered much appreciation from Industry stalwarts’ since it was announced. We are looking  at delivering on the superior expectations through a high impact awareness campaign and stunning event. We look forward to some great participation from the industry this year.”

Speaking about the  thought behind the social media campaign , he further added “Intimate wear and Lingerie fashion is still in its nascent stage in India with communication being limited and constrained. Our social media campaigns #BooTheTaboo and #TheRightCup will be focussed on breaking the mindset barrier and facilitating open conversations around the category.”

To add more to the elegance of IIFW, the 1st edition of India Intimate Fashion Week will be opened by internationally acclaimed designer Mona Shroff and the glam and glitz of the event will be further added by ace designers like Nidhi Munim, Karishma Jumani, Keith Jackson.

Moreover, apart from ramp walk and fashion shows, IIFW will also witness in-depth analysis of Indian Intimate apparel industry from experts from Fibre2Fashion, who is the official Knowledge and Trade partner for IIFW. In addition to that, internationally recognised Fashion and beauty expert Ramez Basmaji will share some great fashion with to the Fashionista’ as an official Fashion consultant.

Glamour is the key quotient of any Fashion show. While the best models in the business will be setting the ramp on fire at IIFW, they will be styled by IIFW’s official style partner ‘Makeup Revolution London’ and promoted by leading Fashion and Lifestyle network ‘ROPOSO’ as official Social Media Network Partner and A&B Digital Marketing as an official Digital partner. Leading online e-commerce ‘Ekatrra’ is the official online fashion partner of IIFW.

Intimacy has always been a part of India since ages, whether it is Khajuraho or the Kamasutra, India has a rich history of Intimate art. To exhibit the same, India’s leading online Art Gallery Artspread.com, will showcase the finest of the Intimate Arts from some of the best artists across India as official Art Gallery partner of IIFW.

OXXY, India’s Largest Healthcare Network which recently launched its Girl Child Development Program where every girl born on OXXY Network will get Rs. 11,000 FD on the name of the Girl Child has associated as the official healthcare partner for IIFW in order to support IIFW and its initiative toward women empowerment.

India Intimate Fashion Week will capture and showcase all segments of the category including lingerie, loungewear, sleepwear, legwear, lingerie accessories, and more for both men and women. The event is scheduled to be held from March 18th to March 19th, 2017 in Mumbai.

About India Intimate Fashion Week (IIFW):

India Intimate Fashion Week (IIFW) is a platform designed to shed a powerful spotlight on all facets of the intimate apparel and personal care industry. The event exposes both emerging and established brands and designers, manufacturers and distributors from India and around the globe, spanning market categories of lingerie, loungewear, sleepwear, legwear, lingerie accessories, men’s underwear, swimwear, beachwear, shapewear and more.

India Intimate Fashion Week is also taking immense endeavours to let India speak it’s mind about this world largest industry and become shy-away so that we can involve and nurture the emerging talent in this massive industry to command a bold stand.

For more information on IIFW, visit: http://www.iifw.co.in/

Social Media:

Facebook: https://www.facebook.com/IIFWIndiaOfficial/

Twitter : @IIFWIndia

Roposo: @iifwindiaofficial

Linkedin : https://in.linkedin.com/in/iifw-india-291612109

Instagram : https://www.instagram.com/indiaintimatefashion/

Pinterest : https://in.pinterest.com/indiaintimate/