The much awaited season 2.0 of the India Intimate Fashion Week (IIFW) to set the temperature in crazy hot mode whilst it soothes the eye with a game changer season for all lingerie and fashion followers. The IIFW, Season 2.0 will be held on 22nd April 2018 at The Hotel Leela Mumbai.
Fashion Veteran and lifestyler Mona Shroff and others will add that sprinkling of color and gaiety with summer prints and vibrant colors to the collection of lingerie. To add glamour to the show, Commando 2 fame Bollywood actor Thakur Anoop Singh will walk the ramp as the showstopper.
This year IIFW invites industry veterans as the jury to honour the proponents in the field of intimate, beach and bridal lingerie business. “International business icons, trade honchos, e-comm experts and other newsmakers from Indian Fashion Industry and Bollywood’s eminent personalities will grace the event”, says Niraj Jawanjal, Founder & Ideator, IIFW. “ Through IIFW, we mean to celebrate the senses and intimate positivity that translates to a carefully curated selection of lingerie. The wide array of collection would include Lingerie, loungewear, sleepwear, legwear, lingerie accessories, sportswear, swimwear, beachwear, shapewear for both the sex.”
It will provide a platform for emerging and conventional brands spanning categories of lingerie, loungewear, sleepwear, legwear, lingerie accessories, men’s underwear, intimate, products and the like.
Some of the big names that will participate in IIFW Season 2 are International Celebrity & Jewellery Designer Mona Shroff (Hongkong), La Intimo Show, Designer Rashmi Solanki, Melons India Show, INIFD Bandra Show & Grand Finale Show by Filipino Designer Jef Albea.
Further explaining about India Intimate Fashion Week, Amit Pandey, Media Head and Associate Partner, IIFW says “We had a very successful first edition and are excited to be back with the second edition of the fashion week that is sure to be larger, grander and entertaining. Our endeavor is to continue to grow the Intimate wear and Lingerie fashion industry in the country. Still, in its nascent stage, the industry is poised for significant growth and IIFW being a pioneer in the category is set to lead the transformational journey. This year has also seen the fashion week go global with patronage by international brands and is set to provide high engagement and ideas exchange opportunity for all our stakeholders .”
Amit further added, “Our social media campaign ‘Boo the Taboo’, ‘The Right Cup’, celebrating ‘India Inner Confidence Day’ on 27th Aug on the International Lingerie Day was a huge success. India Intimate Fashion Week Launched India’s hottest calendar Black Magic successfully in Mumbai.
This year IIFW has a special show dedicated to plus-size lingerie.