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OSM Awards recognizes top social Media Influencers in India.

13 Apr

Malini Agarwal, Twinkle Khanna, Gul Panag, Jose Covaco & Tanmay Bhat at the Jury Meet of 'PCJ Outlook Social Media Awards' at Taj Lands End, BandraOver the last few years, social media has taken center-stage as the primary platform for networking and showcasing one’s body of work. Becoming an influencer has emerged as a craft of the digital age. A lot of creative mind from diverse fields like cinema, fitness, lifestyle, sports and activism are sharpening their social media skills every day and raising the bar.

Indranil Roy (CEO, Outlook Group) welcoming Twinkle Khanna at the Jury Meet of 'PCJ Outlook Social Media Awards' at Taj Lands End, BandraWith the OSM Awards, Outlook Magazine recognizes the very real impact these OSMic stars manage to make in a virtual space.

The PCJ OSM Awards will be given out to those who’ve made a massive impact through social media in 2017. The awardees will be joining an elite list of illustrious OSMopolitans from the previous year – a list that includes the likes of Amitabh Bachchan, Twinkle Khanna, Saina Nehwal and many more.

The PCJ OSM Awards winners will emerge only after a rigorous vetting process at the hands of the voters and the esteemed jury members. The panel of judges includes pioneers from different walks of life – each with a massive footprint on the social media landscape.

The voting process is, however, a substantial part of the screening process for the nominees. Voters can pick their favourite social media stars from the list of nominees at www.osmawards.com  

“Outlook is a contextual magazine and so is a social media platform. PCJ Outlook Social Media Awards aka OSM Awards is a platform to honor the social media stars who use their influence to bring about a positive change in the society”, added Indranil Roy (CEO, Outlook Group)

Twinkle Khanna who was present at the ceremony in Mumbai said “It’s truly an honour to be considered for the jury for this year’s Outlook Social Media Awards. Just last year OSM awarded me Inspiring Woman Of The Year, and it’s a great feeling to be on the other side of things this time.”

Vishal Vaibhav (Project Editor – PCJ OSM Awards) “PC Jewellers Outlook Social Media Awards is the right initiative at the right time to honour the champions of social media who not only respond and reciprocate to us but also reflect us. Whoever eventually wins the coveted trophies, the awards actually belong to all the denizens of the digital space”.

The PCJ Outlook Social Media Awards will be held on the 20th of this month in Hyatt Regency, New Delhi.

 

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Homebakers, Students and Professionals come together to bake some lip-smacking fares at the India Cake Festival 2018!

1 Apr

Maria Goretti visits stalls by students at India Cake FestivalMUMBAI: The third edition of India Cake Fest – 2018 was held at Sheila Raheja Institute of Hotel Management (SRIHM), Bandra and inaugurated by Celebrity chef Maria Goretti.   The event which is conceptualized and managed by Enquo Experiential Communications in association with SRIHM invites baking enthusiasts including students, home bakers & professionals to participate in workshops to learn new trends in cake industry and also participate in various contests where you can showcase your skills in cake making.

The home bakers went head-to-head at the cake decoration competition with the theme ‘Destination’. There were enthusiasts participating from various regions. Varshita who traveled all the way from Bangalore for this festival said “Besides being a home baker, I have done a course in Fashion Designing, so I wanted to combine both & create something exclusive. Paris is my dream destination and the mecca for both the baking industry and fashion, I’ve added these little details on my cake like the macrons, Eiffel Tower, a Coco Chanel bag’.

The festival provided an opportunity to future chefs to showcase their talents and at the cake flea market students had set up stalls with some delectable array of yummy cakes & accompaniments. On display were varieties of cakes-Indian fusion cakes, healthy treats, French desserts, chocolate garnishes, eggless bakes, eggless desserts, healthy treats, pet bakes and more.

The students were also put to test at the dessert plating competition where they served delicious savory dishes to the judges. Workshops & Meet ‘n Greet were also conducted for food lovers and enthusiasts by celebrity chefs and mentors like Ranveer Brar, Rakhee Vaswani, Maria Goretti, Rushina Munshaw, Varun Inamdar, Anees Khan, Ruhee Bhimani, Yogesh Utekar, Divya Ranglani, Hanumanta Dhotre, Nicholas Fernandes, Aakanksha Arora, Siddhi Shetty and others.

The 2-day event hosted a panel discussion on ‘’Scale Your Passion’’, which spoke about all aspects of baking. The panel included Rakhee Vaswani – Celebrity Chef, Rajesh  Sanghvi of Delta Nutritives, Rajeshree Naik of India Food Network-Ping Network, Tushar Khakhar of AGENCY09 & Saloni Malkani of The FBAI with Panel moderator Chef Priti Bhanushali Punjabi of Sheila Raheja Institute of Hotel Management – SRIHM.

Christina D’souza stood first amongst the Home Bakers for Cake Decoration competition. And in the student’s category, it was SRIHM which took number #1 position, finally beating the 2 years’ winning trend of a Pune based college.

Picture15#IndiaCakeFest was managed and amplified on the digital platforms by AGENCY09, a Mumbai based digital marketing agency. “It was enlightening to see so much of energy and curiosity amongst the participants. This was the best India Cake Fest event so far”, said Tushar Khakhar, First Executive, AGENCY09.

This is the 3rd year of India Cake Fest and over the years the event has increased in terms of the number of Chefs, participants & brands involved. The highlight of this edition was the participation of Corporates & schools for various workshops. In the coming editions, we plan to host it in Bangalore, Delhi and tier II cities,” said Pramod Nair, Director of Enquo Experiential Communications which is the IP owner & Producer of India Cake Fest.

Picture6_1The Third edition of the India Cake Festival had quite a few associates and brands which included  Pillsbury, Club Mahindra Holidays, Delta Nutritives, Rich’s Crème, Tata and ABCD Tools.

The next season of The India Cake Festival is expected to revisit Mumbai by the end of this year.

Stay updated on the future editions of India Cake Fest by following them on :

Facebook: https://www.facebook.com/indiacakefest/

Twitter: https://twitter.com/indiacakefest

Instagram: https://www.instagram.com/indiacakefest/

Website: https://www.indiacakefest.com/

MUMBAI MAIDEN cruising Mumbai seas offering a glimpse of the city from sea. A first for the city

12 Jan

Mumbai Maiden the cruise ship which will sail through the shores anchored at Bandra Jetty near bandra-worli sealink.As you cruise onboard the newly launched ship, MUMBAI MAIDEN, you will observe the beautiful hues of the setting sun and later the nightlife of Mumbai city comes alive with the glistening shore.  High rise structures and the iconic Gateway of India stands tall, as you catch your breath at the magnificent view from the sea.

Mumbai Maiden was launched amidst much fan fanfare. Dr. William Britto, President of Mumbai Maiden along with Sanjeev Agarwal welcomed Shri Jaykumar Rawal (Tourism Development and Employment Guarantees Scheme Minister of Maharashtra) onboard for the ribbon cutting. The minister was accompanied by Shri Atul Shah (Ex Director MTDC/ BPTC/Ex MLA /BJP Maharashtra Spokesperson), Shri Raj Purohit (Spokesperson Maharashtra Government) and  MLA Shri Sujit Singh Thakur (BJP Gen Secretary of Maharashtra).  Also present was Vikrant Chandwadkar, member of the Mumbai Maiden management team.

A tour of the ship was conducted which displays the various avenues for hospitality, the Captain’s deck, and Navigation room.  This was followed by a brief session on the interesting pointers about the ship and a demonstration of the safety and security measures available onboard.  

Shri Jaykumar Rawal quoted “Mumbai is easily acknowledged for its economic dynamism and being an influential city.   It is about time the city got something like this going for its visitors.  We have seen the city by road, now we can experience it from the sea”.  He was very enthusiastic about the launch of this project and was quick to inform that the MTDC (Maharashtra Tourism Department Corporation) along with the  Chief Minister of Maharashtra, Shri Devendra Fadnavis endeavors to do everything which will make the city stand out as the most attractive city in the world.  He cited Mumbai Maiden’s cruise by the sea, the Mumbai Festival and other initiatives which will enhance tourism and make a difference.  https://www.youtube.com/watch?v=qSF-XSn92ZM

“We are not too late, and the going is just getting better”, says Sanjeev Agarwal, Marine Chief Engineer and Owner of MUMBAI MAIDEN Project.  “We are thankful to the Government and the various authorities, who have supported us in making this vision a reality.  We wish to open newer avenues to give this industry the much-deserved boost and very soon, we shall announce our plans to move forward in this direction”. 

SSR Marine Services Pvt Ltd. is the company behind the launch of Mumbai Maiden and it aspires to promote marine tourism in India.

India’s First Children News Service’s Grand Launch in Mumbai

15 Nov

Jackky Bhagnani with Scrappy News service anchors and ReportersDelhi based NGO ‘Going To School’ under the platform of ‘Scrappy Kids’ launched India’s first children News Service called the Scrappy News Service on November 14th. The Scrappy News Service was launched on social video platform YouTube. Its grand launch in Mumbai had many noted guests and celebrities attend the event.

The launch witnessed the presence of actor/ producer Dia Mirza and actor/producer Jackky Bhagnani who were seen interacting with the kids from the Scrappy News Service at the launch.

The Scrappy newsrooms built completely out of scrap cater to the Children’s Scrappy News Service, a makeshift news service and news-talk-game show run by kids for kids, taking on India’s biggest problems and solving them with design-thinking and scrappy skills. Among the newsrooms set up in Mumbai, Bengaluru and across 14 places in Bihar, a list of innovative and interesting activities was planned for the newsrooms in Mumbai.

Says 10-year-old child anchor Dheeraj, “We want to make sure adults sit up and take note of the issues we are addressing and begin to act on the same.”

The Mumbai newsroom has been set up at the scenic Worli Fishing village which the Scrappy team feels is the real Mumbai – what with the sea as the backdrop and the skyscrapers adjacent and of course, the fishing boats bobbing in the water. Along with our scrappy kids we will have Children and Musical Band from Akanksha Foundation, Yuwa Football Team, Mumbai Dabbawala’s, An performance by Dance Out of Poverty Kids and others speaking about the issue ‘No place to play’.

Lisa Heydlauff, Founder, ‘Going to School’ says, “Scrappy means to create something out of nothing to change the way things are. And the good news is that Scrappy News is all good news. It’s about what you can do to make the world a better place. It’s a revolution that says we have no time left, let children lead.”

Padmini Vaidyanathan, Director, ‘Going To School’, “Children’s Scrappy News Service was created to showcase how kids think and how they can help in making the world a better place. It’s a children’s call to action.”Dia Mirza with the Scrappy News service Anchors and Reporters (4)

The Children’s Scrappy News Service launched simultaneously in Bengaluru and Bihar .

 

Singer Amika Shail and Actor Dishank Arora launch new season of Diamond Jewellery for LJOW !

20 Feb

This Valentine’s Day Leading Jewelers of the World (LJOW) launched an exciting and exquisite Season of Love Diamond Jewellery collection exclusively at Shoppers Stop’s outlets in Mumbai. The collection of stylish and lightweight designs in gold and diamonds was unveiled at a fashion show this evening at Shopper’s Stop, In Orbit Mall, Malad.

Each piece looks large and solid, but is actually extremely light and easy to wear. The secret? Hollow interiors that are not apparent to the viewer due to special techniques used in crafting. Stylish and lightweight, the pieces are also extremely affordable.

The famous fashion designer Nidhi Jain Kumar – famous for her Indo-Western blend, designed a special collection for the launch. Speaking on the occasion Nidhi said “Valentine is the day of love and truly nothing expresses love better than a diamond.  LJOW wished to commemorate the season with this special collection. The specially designed gowns for the collection are all inspired from the love, passion and talent that have gone in the making of this new collection.”

Singer and actress Amika Shail presented the collection in her melodious voice humming the tune of her song ‘Ittefaqan’ from the upcoming movie Wedding Anniversary. Amika who was the show-starter for the collection said, “The quality of the product is a direct reflection of the quality of the excellent team that LJOW has and I must say that it’s unparalleled and excellent.”

The show-stopper of the evening was the handsome TV star Dishank Arora. Speaking on the occasion Dishank said, “It is a great pleasure to be a part of the collection launch on this special day. The collection is so vibrant and lively that each piece of jewellery speaks to you. I am sure with the new collection and the visually charged up campaign the brand will have a high engagement level and a large tribe of fans.”

Premlata Bagaria, Founder, Proton Communications commented, “Distinguished designs at attractive prices have always been preferred by the discerning Indian customer; the brand has its ear to the ground to understand the pulse of the consumer and convert it into a collection that can satiate this need. Proton communications is proud to partner with this collection launch that is sure to create a buzz. After the festivals and the Wedding Season, Valentine’s Day is yet another important day in our lives. In the US, the day sees maximum sales of jewellery, second only to candies. This can be repeated in India too!”

‘No Shave November’ campaign to benefit cancer patient.

14 Dec

“No Shave November” a campaign with a cause, a movement which is all about saving money from no shaving & the proceedings to be donated to NGO “Access Life Foundation”img_2569

The cause is initiated by MonishChandan, a famous blogger from Mumbai who deeply supports the cause and feels the need to give back to the society in a constructive way. This event aims to help cancer patients and amplifies understanding that one out of ten households has a cancer victim or a survivor. Due to the fast paced & changing lifestyles, there is an ever increasing case of cancer in our society.

To take this initiative forward, an event was organized on 3rd December at Punjab Grill, Andheri West. A panel discussion was held to understand about cancer & how it is affecting our lives.

Our Emcee for the day, Samaira Wallani kept the audience enthralled & made the cancer surviving kids dance & sing during the event.

The panel discussion was led by Maria Vasudevan- Clinical Hypnotherapist, Shiraz Siddique- Cancer Survivor, Ankeet Dave- Executive Director – Access Life Foundation  & Ms. Ritu Gorai – CCO of JAMMS a popular Moms group in Mumbai and moderated by Sayanti Banerjee.

Monish Chandan, Campaign head says “My initiative is to raise funds, educate & research for Cancer & spread the awareness.  If you believe it we can do it, nothing is impossible. That’s what I think one should help and support and give back to the society. The first step to beat Cancer is to accept that it us just an illness and not a death sentence”
While Ankeet Dave , Executive Director , Access Life Foundation says “Access Life is a non-profit organization, committed towards working with children diagnosed with cancer or undergoing cancer treatment and making a difference in their lives. The mission of Access Life is to offer a home-like environment for these families and try to improve the quality of life of these children by providing practical support services, educational resources and recreations programs”

While Shiraz Siddique , Cancer Survivor says ““We feel that cancer is economically, emotionally, physically debilitating disease. It takes entire team of people with the patient to fight the disease. It is important to have such groups and events that can raise funds for pre-post-during the treatment and provide basic amenities like food, clothing and shelter to outstation cancer patients. Such patients find it difficult to find proper places to stay and also have hygienically cooked healthy food to eat due to monetary problems. Other important aspect is that sharing of experience of cancer treatments helps others to remove fear from heart and fight the disease better as well as recover fast.”

Ritu Gorai, CCO of JAMMS says “JAMMs network is a multi award winning support group for mothers in Mumbai… We connect online, meet offline and engage in various charity interventions. NSN was a great initiative and we were happy to associate with this noble cause to create more awareness about cancer”

The panel discussion was followed by live music performance by talented duo performers Vilas Nikam and Ashutosh Virendra from Shankar Mahadevan Academy and closing act by classical fusion dancer Aavinash Payal & famous singer Siddharth Sharma. There was a special performance by Singer Ashar Anis khan who enthralled the audience with his impeccable voice and style.

 

 

Kaveta Chaudhry directs Baba Ramdev in Yog Yatra. To air on Sony TV 1st, May

29 Apr

There is a buzz around  the soon to release  ‘ YOG YATRA ‘, a biopic on the life of Yoga Guru Baba Ramdev and his close friend Acharya Balkrishna.  In this film you will find Baba Ramdev donning  the actor’s garb shooting, rehearsals, riding the bike  enacting  his life journey of before being acknowledged as the Yoga Guru and becoming a global icon.

The promo has already garnered great excitement and curiosity among the business and film industry for the nature of its biopic. It is a 90-minutes film, but very meticulously showcases the life and evolution of Baba Ramdev and how he aspires to transform the life of people with yoga and ayurveda.

The film is written and directed by Kaveta Chaudhry and will be aired on Sony TV in a special screening on the 1st of May.  Promo link : https://www.youtube.com/watch?v=HgsE0cMYTcI

Kaveta spent months researching for the film and even while shooting, it was a revelation and rewriting of the scripts to bring to life the real episodes which created the legends.

Yog Yatra Poster 1Yog Yatra came to me with Acharya Balkrishnaji’s call for making a film on their institution, its foray of activities. I convinced them to expand the scope to including the vision behind Patanjali while including their activities. Then began my research in knowing Baba Ramdev and Acharya Balkrishna and revisiting their junctions in life…” says Kaveta Chaudhry.  ” The film showcases through the example of Baba Ramdev and Acharya Balkrishna that how by carving their own path & choosing to be who they are, both achieved global success!   The film also attempts to free us from the prevalent education system from marks orientation to an all round development that gives the strength to deal with different shades of life – with ease, joy and glory !”

Acharya Balkrishna shares ” We had seen Kaveta’s work during the making of a public service spot.  Also her past work profile resonates sensitivity combined with creative intuition which is very important in making a film of such nature.  When we look back, her passion and flair for story telling makes us glad she was a part of our journey forward.”

Kaveta Chaudhry (Writer Director ).pngKaveta Chaudhry gained popularity in the 90s for her TV series Udaan on Doordarshan. Actor-Director-Producer of this series, Kaveta Chaudhry essays the role of  Kalyani Singh who struggles through her journey to be an IPS Officer. The series was widely appreciated by the public, media and film fraternity as it was a first of its kind Indian tv series on woman empowerment.  https://www.youtube.com/watch?v=uTvlSglmGw8

Much before this, her role of the protagonist Lalitaji in the Surf advertisement set her apart as a thinking and independent woman.  To date she remains etched in the memories of the public as a figure to reckon with.

Watch the journey of a Yogi who reached Zenith. Watch some unknown facets of the lives of Swami ji and Acharya ji. A real documentary film on SONY at 7:30 am and 9am on May 1st, 2016.