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Singer Amika Shail and Actor Dishank Arora launch new season of Diamond Jewellery for LJOW !

20 Feb

This Valentine’s Day Leading Jewelers of the World (LJOW) launched an exciting and exquisite Season of Love Diamond Jewellery collection exclusively at Shoppers Stop’s outlets in Mumbai. The collection of stylish and lightweight designs in gold and diamonds was unveiled at a fashion show this evening at Shopper’s Stop, In Orbit Mall, Malad.

Each piece looks large and solid, but is actually extremely light and easy to wear. The secret? Hollow interiors that are not apparent to the viewer due to special techniques used in crafting. Stylish and lightweight, the pieces are also extremely affordable.

The famous fashion designer Nidhi Jain Kumar – famous for her Indo-Western blend, designed a special collection for the launch. Speaking on the occasion Nidhi said “Valentine is the day of love and truly nothing expresses love better than a diamond.  LJOW wished to commemorate the season with this special collection. The specially designed gowns for the collection are all inspired from the love, passion and talent that have gone in the making of this new collection.”

Singer and actress Amika Shail presented the collection in her melodious voice humming the tune of her song ‘Ittefaqan’ from the upcoming movie Wedding Anniversary. Amika who was the show-starter for the collection said, “The quality of the product is a direct reflection of the quality of the excellent team that LJOW has and I must say that it’s unparalleled and excellent.”

The show-stopper of the evening was the handsome TV star Dishank Arora. Speaking on the occasion Dishank said, “It is a great pleasure to be a part of the collection launch on this special day. The collection is so vibrant and lively that each piece of jewellery speaks to you. I am sure with the new collection and the visually charged up campaign the brand will have a high engagement level and a large tribe of fans.”

Premlata Bagaria, Founder, Proton Communications commented, “Distinguished designs at attractive prices have always been preferred by the discerning Indian customer; the brand has its ear to the ground to understand the pulse of the consumer and convert it into a collection that can satiate this need. Proton communications is proud to partner with this collection launch that is sure to create a buzz. After the festivals and the Wedding Season, Valentine’s Day is yet another important day in our lives. In the US, the day sees maximum sales of jewellery, second only to candies. This can be repeated in India too!”

‘No Shave November’ campaign to benefit cancer patient.

14 Dec

“No Shave November” a campaign with a cause, a movement which is all about saving money from no shaving & the proceedings to be donated to NGO “Access Life Foundation”img_2569

The cause is initiated by MonishChandan, a famous blogger from Mumbai who deeply supports the cause and feels the need to give back to the society in a constructive way. This event aims to help cancer patients and amplifies understanding that one out of ten households has a cancer victim or a survivor. Due to the fast paced & changing lifestyles, there is an ever increasing case of cancer in our society.

To take this initiative forward, an event was organized on 3rd December at Punjab Grill, Andheri West. A panel discussion was held to understand about cancer & how it is affecting our lives.

Our Emcee for the day, Samaira Wallani kept the audience enthralled & made the cancer surviving kids dance & sing during the event.

The panel discussion was led by Maria Vasudevan- Clinical Hypnotherapist, Shiraz Siddique- Cancer Survivor, Ankeet Dave- Executive Director – Access Life Foundation  & Ms. Ritu Gorai – CCO of JAMMS a popular Moms group in Mumbai and moderated by Sayanti Banerjee.

Monish Chandan, Campaign head says “My initiative is to raise funds, educate & research for Cancer & spread the awareness.  If you believe it we can do it, nothing is impossible. That’s what I think one should help and support and give back to the society. The first step to beat Cancer is to accept that it us just an illness and not a death sentence”
While Ankeet Dave , Executive Director , Access Life Foundation says “Access Life is a non-profit organization, committed towards working with children diagnosed with cancer or undergoing cancer treatment and making a difference in their lives. The mission of Access Life is to offer a home-like environment for these families and try to improve the quality of life of these children by providing practical support services, educational resources and recreations programs”

While Shiraz Siddique , Cancer Survivor says ““We feel that cancer is economically, emotionally, physically debilitating disease. It takes entire team of people with the patient to fight the disease. It is important to have such groups and events that can raise funds for pre-post-during the treatment and provide basic amenities like food, clothing and shelter to outstation cancer patients. Such patients find it difficult to find proper places to stay and also have hygienically cooked healthy food to eat due to monetary problems. Other important aspect is that sharing of experience of cancer treatments helps others to remove fear from heart and fight the disease better as well as recover fast.”

Ritu Gorai, CCO of JAMMS says “JAMMs network is a multi award winning support group for mothers in Mumbai… We connect online, meet offline and engage in various charity interventions. NSN was a great initiative and we were happy to associate with this noble cause to create more awareness about cancer”

The panel discussion was followed by live music performance by talented duo performers Vilas Nikam and Ashutosh Virendra from Shankar Mahadevan Academy and closing act by classical fusion dancer Aavinash Payal & famous singer Siddharth Sharma. There was a special performance by Singer Ashar Anis khan who enthralled the audience with his impeccable voice and style.

 

 

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Harper India brings Beebop – a children’s series of book

16 Dec

The Beebop series of books bring alive a magical world where Beebop, the friendly bee takes Sarah, Jay, Zoya and Zubin on many marvelous adventures. Through the bottle-shaped tree, they enter a land where anything is possible and the only limit is your imagination! The books bring to light the element of wonder filled fantasies, make belief worlds and values of friendship, fearlessness and adventure. Beebop is a series of graded readers for three levels. The levels increase in complexity to allow for greatest success in ability and interest. The ratings take into consideration the following components: difficulty of vocabulary, sentence length, comprehension abilities, literary elements and subject matter. Each level consists of four story books and four accompanying activity books.

Manasi Subramaniam, who acquired and edited the book at HarperCollins said, ‘The Beebop books are fun, they’re funny, they’re charmingly written and beautifully illustrated. I’m so thrilled that Harper Kids is publishing a homegrown graded-reader programme: not only do the stories fit into a larger narrative arc, they are set to match the child’s learning curve at a slightly accelerated level. So as the stories continue and the characters grow, the language too alters in vocabulary and complexity. The series has given us a lot of joy.’

‘We are delighted to partner with Dream Theatre to bring this wonderful series of books for children. We hope Beebop will soon find a place on every child’s heart and bookshelf’, said V.K Karthika, publisher and chief editor at HarperCollins Publishers India.

There is no turning away from the fact that kids today are born in an age of technology. It is but inevitable that they are growing up in an environment of tremendous opportunity and information, leaving very little space for the “joy of discovery” and “the celebration of wonder” for both the child as well as for parents and caregivers. It is with this premise in mind, Dream Theatre conceptualized and created Beebop, India’s first home grown pre-school and infant brand. Beebop is a celebration of early childhood as much as it is of parenthood. The range of Beebop products includes toys, gift sets, sleep essentials and is now launching Publishing in partnership with HarperCollins, India.