Tag Archives: MEDIA SAVVY PR

Singer Amika Shail and Actor Dishank Arora launch new season of Diamond Jewellery for LJOW !

20 Feb

This Valentine’s Day Leading Jewelers of the World (LJOW) launched an exciting and exquisite Season of Love Diamond Jewellery collection exclusively at Shoppers Stop’s outlets in Mumbai. The collection of stylish and lightweight designs in gold and diamonds was unveiled at a fashion show this evening at Shopper’s Stop, In Orbit Mall, Malad.

Each piece looks large and solid, but is actually extremely light and easy to wear. The secret? Hollow interiors that are not apparent to the viewer due to special techniques used in crafting. Stylish and lightweight, the pieces are also extremely affordable.

The famous fashion designer Nidhi Jain Kumar – famous for her Indo-Western blend, designed a special collection for the launch. Speaking on the occasion Nidhi said “Valentine is the day of love and truly nothing expresses love better than a diamond.  LJOW wished to commemorate the season with this special collection. The specially designed gowns for the collection are all inspired from the love, passion and talent that have gone in the making of this new collection.”

Singer and actress Amika Shail presented the collection in her melodious voice humming the tune of her song ‘Ittefaqan’ from the upcoming movie Wedding Anniversary. Amika who was the show-starter for the collection said, “The quality of the product is a direct reflection of the quality of the excellent team that LJOW has and I must say that it’s unparalleled and excellent.”

The show-stopper of the evening was the handsome TV star Dishank Arora. Speaking on the occasion Dishank said, “It is a great pleasure to be a part of the collection launch on this special day. The collection is so vibrant and lively that each piece of jewellery speaks to you. I am sure with the new collection and the visually charged up campaign the brand will have a high engagement level and a large tribe of fans.”

Premlata Bagaria, Founder, Proton Communications commented, “Distinguished designs at attractive prices have always been preferred by the discerning Indian customer; the brand has its ear to the ground to understand the pulse of the consumer and convert it into a collection that can satiate this need. Proton communications is proud to partner with this collection launch that is sure to create a buzz. After the festivals and the Wedding Season, Valentine’s Day is yet another important day in our lives. In the US, the day sees maximum sales of jewellery, second only to candies. This can be repeated in India too!”

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Teenage protégée, 16 years old, Shivam Tandon develops ‘TRIKE’!! (Innovation, a crossover between a motor cycle & a car)!!!

7 Nov

Shivam Tandon 1Mumbai-based, teenage protégée, 16 years old Master Shivam Tandon develops ‘TRIKE’ ( a crossover between a motor cycle & a car). He is very passionate about Technology, Gadgets, Cars and Innovation. When his family very clearly told him that, they will never let him buy a Motor Cycle as Two Wheelers are very risky. He thought of innovating a ‘TRIKE’, a Three Wheeler Crossover between a Motor Cycle and a Car; thus, very appropriately creating his own ‘TRIKE’, without any Professional Training or Guidance, just as a Hobby.

He started innovating the ‘TRIKE’ during his 2014 Summer Vacations after appearing for his 10th ICSE Board Exams, using a Scrapped Motor Cycle Engine, Front Wheel, Shock Absorbers & Steering handle of a Motor Cycle and Rear Wheels & Axle of a Motor Car. The Chassis & the Body of the ‘TRIKE’ and the supporting System has been indigenously created and designed by himself by procuring materials from the Local Vendors. The ‘TRIKE’ has been Developed and Innovated at a total cost of only Rs 35,000. He has done Test Drive and the ‘TRIKE’ is running smoothly and he is very Happy, Satisfied and Content with his Development and Innovation.

At the age of 12, he participated in Robotics Program held by “Indian Innovators Association” and “Think Labs ROBO.IN, SINE, IIT Bombay, Powai” held at “Reliance Web World, Powai”. He made a Robot along with other Competitors in the Robotics Program and was declared the winner  of the Program.

He had even made a Remote Control Aeroplane, a Car, a Centrifugal Machine and a Motor Boat, when he was only 10 years old.

An avid Soccer enthusiast, he also loves Aero-modeling i.e. Flying Small Airplanes & Helicopters, weather & time permitting.