- Unveils Video trilogy celebrating Chennai, Hyderabad and Bengaluru as real estate growth engines
- Unique campaign which leverages multimedia platforms to deliver bespoke messages across 8 cities
Magicbricks, India’s leading property portal, has launched a multi-city, omnichannel marketing campaign #OurCityOurHome to celebrate the growth engines for real estate in India and reiterate its commitment to partnering home seekers to find their dream homes in these cities.
The campaign’s cornerstone is a trilogy of long-format videos that tug at the heart, offering home seekers a view into the evolution of each city and showcasing a melange of cultural nuances, heritage, hotbeds of growth, culinary delights, and contemporary lifestyle of Chennai, Hyderabad and Bengaluru as real estate growth engines. The campaign is timely, with residential demand growing throughout the country. According to Magicbricks Research, in 2022, 80% of potential home buyers searched for apartments, up from 67% in 2021, and Bengaluru was the…
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